Content Playbook
AI-native content strategy for agencies

Strategy and content planning,
built for agencies.

Content Playbook turns your client conversations into strategic frameworks, audits, and ready-to-execute content plans — for every brand you manage.

Start your 14-day trial See how it works

No card charged for 14 days. Cancel anytime from the billing portal.

How it works

From client conversation to executable plan.

Every agency starts the same way: a discovery call, a strategy debate, then weeks of writing briefs. Content Playbook collapses that into one guided flow.

  1. Step 1

    Capture the conversation

    Walk through a client’s goals, constraints, and ambitions. Content Playbook listens for the signals that drive strategy — revenue pressure, time, market position, and growth readiness.

  2. Step 2

    Classify the strategy

    AI scores five strategic dimensions and recommends the right mental model: premium repositioning, authority play, productization, funnel builder, service ladder, or community-first.

  3. Step 3

    Scaffold campaigns and tasks

    Generate campaigns, tasks, and content briefs aligned to the chosen strategy. Review, edit, and assign — your team starts executing on day one instead of starting from a blank page.

Strategic frameworks

Six mental models. One that fits each client.

Most content tools start with templates. Content Playbook starts with the brand’s economics, capacity, and ambition — then routes them to the strategic approach that’s most likely to compound.

Already know the play? Skip the strategic framework and jump straight to tactical planning, enriched by everything captured in the intake conversation.

  • Premium Repositioning
    Same services, higher-value market.
  • Service Ladder
    Tiered offers leading to high-ticket.
  • Authority Play
    Thought leadership → speaking → premium.
  • Productization
    Service knowledge into scalable products.
  • Funnel Builder
    Free content → audience → premium services.
  • Community-First
    Micro-community where media is the business.
Everything in one workspace

The agency-grade plumbing, without the spreadsheets.

AI audits and scorecards

Benchmark each client against the metrics that move the needle and pinpoint where to invest next.

Campaigns built around themes

Group initiatives by narrative — seasonal, product launch, authority push — so every piece of content compounds.

Reusable audience profiles

Define personas once at the agency level and apply them across the clients who share the same target cohort.

Unified content calendar

Tasks and content live on the same calendar so production and distribution stay perfectly in sync.

Multi-tenant by design

Invite your team and your clients’ teams. Permissions follow the org → client → project hierarchy you already work in.

Reference data you control

Channels, goals, content types, formats — every taxonomy is editable per client to match how they actually work.

Pricing

One simple plan. Predictable as your retainer.

Built around how agencies actually staff accounts: flat monthly fee, generous seat allowance, scale only when you grow.

Agency
$199 per agency / month

Includes 10 seats. Each additional seat is $15 / month, billed only when exceeded.

Start your 14-day trial No card charged for 14 days.
  • Unlimited clients, campaigns, and content items
  • AI audits and strategic classification included
  • 10 included seats — invite your team and your clients’ teams
  • Secure card billing — cancel anytime
  • Reusable audiences across every client you manage
  • Single content calendar covering tasks and distribution
Frequently asked

Answers before you ask.

How does the 14-day trial work?
Sign up and use every feature for 14 days. No card is charged during the trial; if you don’t convert, the workspace deactivates and your data sits idle until you reactivate.
Who counts as a seat?
Anyone you invite into your agency workspace — including teammates and your clients’ contacts who log in to collaborate. The first 10 are included; additional seats are $15 per month, billed only when exceeded.
Can my clients log in?
Yes. The owner of each client account can invite their own team into a scoped workspace. They only see the projects, campaigns, and content their organization is part of.
Where does my data live?
Your data is stored in a secure, managed cloud database. Sign-in and payments are handled by industry-leading, security-audited providers, and we never store payment card details on our servers.
Do you train AI on my data?
No. Conversations and content stay in your workspace and are not used to train any model.

Stop scaffolding strategy by hand.

Spin up Content Playbook, walk through one client conversation, and watch the next quarter of campaigns and tasks appear — ready for your team to refine.

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